E-FILL, operated by ASX eMobility under AlSharif Group Holding, has introduced Saudi Arabia’s first subscription-based electric vehicle charging plans. The new options—Basic, Standard, and Business/Fleet—are designed to offer affordable and predictable pricing, making it easier for drivers and businesses to access E-FILL’s expanding fast-charging network nationwide, according to ASX eMobility.
Mohammed Almusawa, Chief Executive Officer of ASX eMobility | E-FILL, described this launch as a major advancement for electric vehicle users in the Kingdom. He emphasized that the subscription model brings greater flexibility and innovation to energy pricing, supporting both individual drivers and companies as they transition to electric vehicles. This initiative also supports the Kingdom’s Vision 2030 sustainability targets.
E-FILL is now the first company in Saudi Arabia and the GCC to implement a subscription-based charging system, a model already used in Europe, the United States, and Asia. This step builds on E-FILL’s earlier achievement as the first private operator to set up public fast-charging stations in Riyadh, Jeddah, and the Eastern Province.
By adopting this new model, E-FILL aims to speed up electric vehicle adoption in the region, offering users modern and accessible charging solutions that align with national sustainability goals.
