Qara, a startup focused on supply chain technology in the MEA region, has successfully raised $2.6 million through a funding round spearheaded by strategic investors. This capital injection is set to enhance Qara’s innovative digital ecosystem, which facilitates product authentication, connects various supply chain participants, and employs AI for informed decision-making.
The funding will also aid Qara’s expansion into Saudi Arabia as part of the National Technology Development Program’s Relocate Initiative. This move aligns with Saudi Arabia’s Vision 2030 ambitions, aiming to integrate cutting-edge technology into the country’s burgeoning ecosystem.
Qara has already partnered with 35 manufacturers, authenticating over 28 million products and engaging with 50,000 users across Egypt, Saudi Arabia, and Kenya. The startup seeks to transform B2B2C marketing, enhance distribution efficiency, and protect brand integrity.
One of Qara’s significant tools is the “Asly” app, which tackles counterfeiting and boosts consumer confidence through QR-based product verification. By entering the Saudi market, Qara is poised to strengthen its presence in the MEA region, offering scalable, secure solutions that support regional digital transformation and innovation goals.
