In a strategic move to strengthen its executive team, WeFreight has recently declared that Pramod Raj will step into the position of Managing Director for its Saudi Arabian sector. Raj, who is renowned for an impressive track record in the logistics and supply chain sphere, carries a substantial repertoire of expertise, having consistently displayed robust leadership and acumen in his prior appointments.
Raj’s professional journey includes a notable stint at Centurion Shipping Dubai as Director of Agencies, where he was in charge of the agency division of the NVOCC VOLTA, spanning regions such as the Middle East, India, China, Malaysia, and Türkiye. Additionally, he has held the Director’s role at Corten Shipping USA Inc.
With over 15 years at CMA-CGM as the Agency Manager in Dubai, Raj laid the foundational operations in Qatar and then climbed the ranks to become Group General Manager and CEO at AMI Middle East L.L.C., directing operations across multiple regions including the Middle East, India, Africa, and China.
Axel Herzhauser, Global Managing Director of WeFreight, has lauded the appointment, stating, Pramod’s profound experience in the logistics realm positions him as the quintessential leader to propel our growth and innovative endeavors in the Kingdom of Saudi Arabia. His strategic leadership and operational mastery are crucial as we aim to amplify our regional footprint and deliver stellar services to our clientele.
Embracing his new role with zeal, Raj has articulated his eagerness, Joining WeFreight and steering the Saudi Arabian team is a privilege. I am thrilled at the prospect of contributing to the firm’s progression and triumph in such a vibrant market. I am committed to deploying my know-how to reinforce our operations, pursue strategic ventures, and ensure our customers receive exceptional value.
Raj assumes his new responsibilities with immediate effect, poised to champion WeFreight’s growth and innovation objectives in one of its crucial markets.
In a related development, Rommel Lagmay will transition from his current position as Country Manager, KSA, to embrace the new challenge as Director Strategic Accounts – KSA. This role is pivotal in augmenting the company’s market stance and is envisioned to catalyze substantial business growth via strategic alliances and key account management within the region.
Lagmay’s focus will be on harnessing the significant prospects within KSA’s rapidly expanding economy, fostering significant client relations, devising customized solutions to meet the changing needs of key patrons, with an accent on initiatives pertaining to the Red Sea and NEOM.
The leadership revamp at WeFreight is in sync with Saudi Arabia’s robust economic growth, fueled by ambitious transformative projects. The nation is channeling investments into clean technology and transportation, with plans to allocate $206 billion for generating 60 gigawatts of renewable energy by 2030 and $150 billion for upgrading its transportation and logistics infrastructure. These initiatives are intended to position Saudi Arabia as a leading global logistics hub, in line with the objectives of Vision 2030, which aims to diversify the country’s revenue streams and bolster economic competitiveness.
Enhancements in regulatory frameworks have spurred an uptick in investment deals and licensing, with the Public Investment Fund (PIF) playing a critical role in stimulating private sector investment. The creation of four special economic zones reflects Saudi Arabia’s dedication to economic diversification and international integration.
About WeFreight
WeFreight is an emerging freight forwarding entity with a digital edge, dedicated to serving a diverse clientele with an extensive array of products and services. With seasoned teams at the ready, WeFreight aspires to be the nimble frontrunner in emerging markets logistics. The company is celebrated for its innovative approach to logistics and its in-depth expertise in key industries.
