GROHE, a prominent brand in bathroom solutions and kitchen fittings, is set to embark on its inaugural nationwide tour in Saudi Arabia. This initiative, titled the “GROHE Pro Tour,” will serve as a mobile showroom across major cities, showcasing the brand’s latest innovations.
This tour aligns with Saudi Vision 2030, supporting the Kingdom’s focus on economic diversification, sustainability, and innovation in sectors like construction and manufacturing. GROHE contributes to these goals by providing advanced bathroom and kitchen solutions that elevate living standards and bolster local industry growth.
Starting on October 1st, the tour will present a variety of integrated products, allowing attendees to experience GROHE’s top-tier offerings, such as state-of-the-art faucets, showers, and concealed cisterns.
The primary aim of the tour is to enhance awareness of GROHE’s exceptional products and emphasize its commitment to customer satisfaction throughout the Kingdom.
The tour itinerary includes several key cities:
- Jazan – October 1st
- Abha – October 3rd
- Madinah – October 6th
- Tabuk – October 9th
- Qassim – October 13th
- Dammam – October 16th
- Al Ahsa – October 17th
This tour coincides with GROHE’s strategic expansion in the region, highlighted by the recent opening of its first manufacturing facility in Dammam, in partnership with Zamil Plastic Industries Co. This 26,000-square-meter facility employs over 200 local staff and is integral to producing GROHE’s concealed cisterns.