Saudi Arabia’s Public Investment Fund (PIF) has been recognized as the world’s top sovereign wealth fund in brand value for the second year in a row, according to Brand Finance. The fund’s brand value reached $1.2 billion, marking an 11% increase from the previous year’s figure, as reported by Brand Finance.
Brand Finance’s annual assessment highlighted the PIF’s A+ brand strength rating and its global ranking of second with a score of 62.9. Notably, the PIF was the only sovereign wealth fund among the top ten when measuring brand value relative to assets under management. The report credited this growth to the fund’s expanding portfolio, the strong performance of Saudi companies, and the progress of projects tied to the Kingdom’s Vision 2030.
The PIF’s efforts to promote its initiatives and emphasize sustainable growth have further enhanced its brand reputation. Brand Finance Chairman and CEO David Haigh noted that the fund’s impact investments—especially in international sports such as its ownership of Newcastle United and sponsorships in golf, tennis, and electric motor racing—have significantly boosted global brand recognition.
The PIF is recognized as a key driver of Saudi Arabia’s economic transformation, focusing on long-term positive impact and sustainable returns. According to Global SWF, it also ranked first worldwide for compliance and performance in governance, sustainability, and resilience standards among 200 sovereign investors, achieving full compliance for 2025. The fund maintains strong financial ratings, with an Aa3 from Moody’s and an A+ from Fitch Ratings, both with stable outlooks.
