Tetra Pak has embarked on a transformative project with Al Rabie, a prominent Saudi producer of juices and dairy products. This collaboration, set to span three years, aims to modernize and digitize Al Rabie’s production facilities using Tetra Pak’s advanced technology and sustainability practices.
The initiative was inaugurated by Bassem Sabra, CEO of Al Rabie, and Konstantin Kolesnik, Managing Director of Tetra Pak Arabia Area. Their goal is to elevate Al Rabie’s production capabilities to create a “Next Generation Factory” by updating equipment, enhancing performance, and integrating Industry 4.0 technologies. This aligns with the vision of improving resource efficiency and supporting Saudi Vision 2030.
According to Tetra Pak, the modernization will conserve up to 36 million liters of water annually and reduce energy consumption, thus increasing production capacity and profitability while minimizing environmental impact. The factory will also serve as a Tetra Pak center of excellence.
Eng. Fahd Al Jubairy, Assistant Deputy Minister for Sectoral Strategies and Regulations at MISA, praised the initiative, highlighting its role in driving technological advancement in Saudi Arabia’s industrial sector. Swedish Ambassador Petra Menander emphasized the importance of international partnerships for sustainable development.
Kolesnik noted that the agreement strengthens Tetra Pak’s longstanding partnership with Al Rabie, enhancing product availability and market positioning. Sabra expressed commitment to quality and innovation, aiming to meet consumer needs and contribute to Saudi Arabia’s food security goals.
Since their initial collaboration in 1980, Al Rabie and Tetra Pak have significantly influenced the Saudi food and beverage market, introducing numerous innovations at both the manufacturing and consumer levels.
